Service Based Business Marketing
How do I attract new clients? It all starts with Content Marketing...
You work hard everyday to make sure your clients are happy with the hope they will refer you to their colleagues.
Word of mouth is very important for attracting customers but so is your expertise. If you are in a service delivery business - your knowledge is your best asset.
Leveraging that with a Content Marketing Strategy can be invaluable in making sure you have a pipeline of new clients coming your way.
Positioning you as the expert in your area is a combination of digital assets these days. You need to reach your target audience or ideal client as effectively as possible so when they are ready to use a service like yours you are top of mind to them.
Content Marketing is a term which means you write or record your expertise and place it in the right digital channels so you can come up when those keywords are searched. Google’s algorithm rewards rich and valuable content- if Google thinks you are providing regular, quality content, they will reward your website with a better position in the search for your services.
Making it to the top 3 businesses listed in Google for your service and location can be a challenge but starts with good content.
Regular articles posted to your website and social media accounts is a great way of making sure Google sees your site as a valuable resource for its search results.
Writing and publishing articles:
What if you aren’t a confident writer? There are lots of ways to get your content into your website and socials- you could:
- Record your content as an audio file (podcast) and have it transcribed to your website.
- Hire a content writer to convert your notes or dot points into a well written, grammatically correct article.
- Have a team member write an article - even better ask your staff to write articles in rotation so not all the pressure is on you.
Publish to other platforms:
Once you are regularly writing and publishing articles to your website, the next step is to spread those across other platforms:
- Your social media accounts
- Emailed to your customers/clients via a regular eNews
- Send your article to local news outlets like Radio, Newspapers & other Publications for inclusion in their content delivery.
All of this is designed to position you as the expert in your field. This helps customers or clients coming to your business rather than you pushing advertising to them in the hope they may make the decision to come to you.
For service based businesses it’s all about ‘Content Marketing’!
Having a ‘Marketing Plan’ for your business is Step 10 in the Mulcahy & Co FS360 process. Helping you achieve financial security is at the centre of what we do for all clients.
FS360 is a step by step process we use to achieve this with you over time.
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