A Good Logo – The Face of Your Business

Having an effective logo can be the difference between a client enquiring about your business or walking straight past (both physically and online!)

While it is true that most people won’t think twice about the design of a logo, a good logo will serve its purpose without having a conscious impact on most customers. The primary goal of a logo is to inform customers – who you are and what you are bringing to the table. Without accomplishing this, any attempts to market the business are often futile.

As the branding is most often the first impression of your business by a customer, a logo should also be interesting. It is your best opportunity to separate yourself from competitors and stand out.

There are many different types of logos, each with varying levels of effectiveness in different mediums and different demographics. Some businesses may need a “grabby” logo which gets attention urgently and informs quickly, whereas some demographics may respond more to a clever logo which inspires thought and entertains the audience.

Consistency is also a major element of logo/brand design. Keeping the same colours, fonts, shapes and style are all elements which, when repeated across all business items, can make for a really strong brand. We are talking stationery, signage, website, advertising and digital footprint – if all are consistent, then your potential customers can never mistake you for a competitor or get confused by your business visuals.